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Encyclopédie des biais cognitifs: Le guide ultime pour bien décider et arrêter de se planter
Paperback
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ISBN13: 9798362628543
Publisher: Independently Published
Published: Nov 21 2022
Pages: 342
Weight: 1.06
Height: 0.71 Width: 6.14 Depth: 9.21
Language: French
Publisher: Independently Published
Published: Nov 21 2022
Pages: 342
Weight: 1.06
Height: 0.71 Width: 6.14 Depth: 9.21
Language: French
Vous arrive-t-il de trouver un film ennuyeux et de le regarder malgré tout jusqu'au bout? Continuez-vous à être abonné à un magazine alors que vous ne le lisez pas? Avez-vous souvent l'impression que votre file d'attente au supermarché est la plus lente, et ça vous agace? Et pourquoi les prix qu'on affiche au magasin se terminent-ils fréquemment par .99 ? Et pourquoi ne résistez-vous pas à acheter des objets dont vous n'avez pas nécessairement besoin? Et si on vous disait qu'il suffit d'ajouter un mot magique à une demande quelconque pour augmenter la probabilité qu'elle soit acceptée, le croiriez-vous? Toutes ces questions et beaucoup d'autres trouvent une réponse dans les biais cognitifs. Plus de 200 en sont recensés ici, exemples et études à l'appui, soit l'ouvrage le plus complet consacré au sujet.
Les biais cognitifs ne sont pas forcément négatifs et le but n'est pas de les supprimer, mais de les dompter pour en tirer le meilleur. Des méthodes et outils efficaces sont donnés pour cela. Et la machine dans tout ça? Est-elle la solution pour mieux décider? Le sujet est traité en conclusion.
Cet ouvrage est un kit d'hygiène de la décision, indispensable pour survivre à la guerre cognitive en cours et surtout celle qui vient...
Cet ouvrage est un kit d'hygiène de la décision, indispensable pour survivre à la guerre cognitive en cours et surtout celle qui vient...
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