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La dynamique stratégique de l'entreprise: Innovation, croissance et redéploiement à partir de l'arbre de compétences
Paperback
ISBN13: 9782100037278
Publisher: Dunod
Published: Oct 1 1998
Pages: 368
Weight: 1.12
Height: 0.76 Width: 6.02 Depth: 9.25
Language: French
Cet ouvrage analyse les éléments fondamentaux de la démarche stratégique d'entreprise. Il présente une démarche concrète de pilotage faisant la synthèse de 15 années de pratique. Il analyse les grands défis actuels stratégiques auxquels sont confrontées les entreprises européennes. Profondément original, ce livre n'est pas la énième synthèse de la littérature stratégique, mais une analyse appuyée sur 20 ans de recherche, d'enquêtes et de conseil dans des entreprises du monde entier. Beaucoup de concepts nouveaux et d'outils méthodologiques sont issus de ce travail et publiés pour la première fois.
Mention spéciale du jury Grand prix du livre de management et de stratégie 1999.
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