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De l'intervention à l'entrepreneuriat Bâtir sa pratique privée: Tome 3 Développer sa visibilité, sa crédibilité et son réseau de références
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Publisher: Independently Published
Pages: 264
Weight: 0.79
Height: 0.55 Width: 6.00 Depth: 9.00
Language: French
Tome 3 - Se faire connaître et bâtir sa clientèle
Développer sa visibilité, sa crédibilité et son réseau de références
Créer son entreprise est une chose. La faire connaître en est une autre. Dans ce troisième tome, je vous accompagne concrètement pour développer votre visibilité, attirer les bonnes personnes et bâtir une clientèle durable.
Vous découvrirez comment mieux utiliser Google, le SEO, Google Business Profile, Google Ads, Facebook, Instagram, TikTok, YouTube, LinkedIn, votre site Internet, les médias, les conférences, les répertoires professionnels et le réseautage. Je vous montre également comment développer votre crédibilité, obtenir des recommandations, bâtir un réseau de références, choisir les bonnes stratégies publicitaires et mesurer ce qui fonctionne réellement.
Ce livre rassemble des mois de recherches, d'essais, d'erreurs, d'ajustements et d'expérience terrain, afin de vous éviter de chercher l'information partout et de perdre du temps dans des stratégies peu efficaces.
L'objectif est simple: vous aider à passer de personne ne me connaît encore à on m'a recommandé vos services .
Un guide concret, accessible et stratégique pour toute personne en pratique privée qui souhaite être trouvée, être reconnue et devenir une référence dans son domaine.
Maude Parenteau est éducatrice spécialisée, bachelière en sciences sociales et de la santé, auteure, formatrice et entrepreneure. Forte de plus de treize années d'expérience dans le réseau de la santé et des services sociaux ainsi qu'en pratique privée, elle a développé une expertise particulière en accompagnement, en développement de services et en entrepreneuriat dans les domaines de la santé, de la relation d'aide et des services psychosociaux.
Fondatrice de Vitalité Aînés, elle a elle-même traversé toutes les étapes liées à la création et au développement d'une pratique privée: définir une offre de services, structurer une entreprise, développer une clientèle, bâtir un réseau professionnel, créer des partenariats, investir dans la visibilité, ajuster ses stratégies et apprendre à faire croître une entreprise dans un domaine humain et spécialisé.
À travers la collection De l'intervention à l'entrepreneuriat - Bâtir sa pratique privée, elle souhaite transmettre de façon concrète et accessible les connaissances qu'elle aurait elle-même aimé avoir au début de son parcours. Ses ouvrages regroupent son expérience terrain, ses recherches, ses essais, ses erreurs, ses apprentissages et les outils développés au fil des années afin d'aider d'autres professionnels à transformer leur expertise en une pratique structurée, crédible et viable.
Son approche repose sur une conviction simple: on ne naît pas entrepreneur, on apprend à le devenir.
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