Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Capter les tendances- Observer le présent, anticiper l'avenir / Spotting Trends Observe the present, anticipate the future: Observer le présent, antic

Capter les tendances- Observer le présent, anticiper l'avenir / Spotting Trends Observe the present, anticipate the future: Observer le présent, antic

Cuvillier, Dominique

Paperback

Series: Strategies Et Management

MarketingGeneral Sociology

ISBN10: 2100570102
ISBN13: 9782100570102
Publisher: Dunod
Published: Mar 7 2012
Pages: 224
Weight: 0.58
Height: 0.47 Width: 5.50 Depth: 8.50
Language: French
Back to the roots... the crisis has changed the priority of companies the message being preached is now a return to fundamentals: seize, spot trends and capture weak signals that are out there and today make sense. This non-specialised book presents a method conceived as a driving license of the future: Clean the windscreen, the only way to see what's ahead; check the rear view mirror so as not to forget the past; press down on the accelerator to stay ahead of the competition. The right use of trends and of forecasting are the threads that run through this book, intended for those in companies that decide. It is sprinkled with concrete examples taken from all sectors of activity. The author provides an analytical grid to enable those that decide to study the potential of a trend in function of the company and the weak signals.

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