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Accueil Et Communication En Entreprise
Paperback
ISBN13: 9782958664947
Publisher: Moussa Faye
Published: Apr 11 2026
Pages: 126
Weight: 0.34
Height: 0.27 Width: 5.50 Depth: 8.50
Language: French
Ce livre est un outil, un guide sur la qualité de l'accueil et la communication manifeste qui garantit son efficacité. L'accueil en entreprise constitue l'interface principale entre une organisation et son environnement extérieur, faisant office de composante essentielle de l'identité d'entreprise et de sa stratégie de communication. Il englobe l'environnement physique, le comportement du personnel ainsi que l'efficacité procédurale avec laquelle sont gérés les visiteurs, les clients et les partenaires. Dans la théorie managériale contemporaine, l'espace d'accueil est reconnu comme un moment de vérité, où l'interaction initiale influence de manière significative la perception qu'a le visiteur du professionnalisme, de la fiabilité et des valeurs de la marque de l'organisation. Cet ouvrage est destiné à toutes les entreprises privées, publiques, les structures sanitaires comme les hôpitaux et établissements de santé.
De manière très simplifiée, ce livre reprend toutes les étapes fondamentales des stratégies d'accueil et de communication qui tendent à la satisfaction totale des clients, partenaires et visiteurs des entreprises et des institutions.
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