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Foundations of Marketing Thought: The Influence of the German Historical School
Paperback
Series: Routledge Studies in the History of Marketing
Business GeneralEconomicsMarketing
ISBN13: 9780367876272
Publisher: Routledge
Published: Dec 12 2019
Pages: 214
Weight: 0.72
Height: 0.48 Width: 6.14 Depth: 9.21
Language: English
This book analyses the influence of the German Historical School on institutional economists who pioneered the study of marketing in America and Britain during the late 19th and early 20th centuries. Drawing from extensive archival materials, it documents the early intellectual genealogy of marketing science and traces how
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