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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Food advertising to children: A critical evaluation of public, governmental and corporate responsibilities in Germany

Food advertising to children: A critical evaluation of public, governmental and corporate responsibilities in Germany

Hallmann, Anna Lena

Paperback

MarketingGeneral EducationGeneral Sociology

ISBN10: 3954892251
ISBN13: 9783954892259
Publisher: Anchor Academic Publishing
Published: Jul 18 2014
Pages: 52
Weight: 0.18
Height: 0.12 Width: 5.83 Depth: 8.27
Language: English
With increasing levels of child obesity, the food industry and its advertising techniques are ever more in the centre of public and academic discussion. While such discussion is complicated by the subjectivity of ethical understanding, the existing body of research also lacks evidence for the actual effects of child-directed advertising. In order to advance a solution in the persisting conflict, this paper critically examines public, governmental and corporate responsibilities. A reflection of theoretical and empirical research is therefore complemented by the collection of primary data - drawn from qualitative interviews with children and their parents. As means of implications for practice, the author drafts an organisational concept, namely the 'Initiative for the responsible use and creation of children's food advertising'.

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