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The Focused Interview: A Manual of Problems and Procedures

The Focused Interview: A Manual of Problems and Procedures

Paperback

MarketingGeneral Sociology

ISBN10: 0029209862
ISBN13: 9780029209868
Publisher: Free Press
Published: May 1 1990
Pages: 200
Weight: 0.65
Height: 0.71 Width: 5.38 Depth: 8.22
Language: English
The 1956 edition of this book may be regarded as seminal within sociology, spawning a whole field of qualitative opinion research that has continued to evolve through half a century of inquiry. This is a reissue of the book, with a new preface by Merton, a select bibliography of writings on the focused interview and focus group research, and a new introduction that traces the diffusion of Merton's technique from sociology to other fields, including history, psychology, mass media and marketing research.

Also from

Merton, Robert K.

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Marketing