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Focus Groups: Supporting Effective Product Development

Focus Groups: Supporting Effective Product Development

Paperback

MarketingGeneral ReferenceGeneral Psychology

ISBN10: 0415262089
ISBN13: 9780415262088
Publisher: CRC Press
Published: Nov 14 2002
Pages: 240
Weight: 1.07
Height: 0.47 Width: 7.42 Depth: 9.14
Language: English
The focus group is widely used to as a tool for increasing the understanding of users and their requirements, and identifying potential solutions for these requirements. Its main value lies in the conveyance of less tangible information that cannot be obtained using more traditional methods. Eliciting user needs beyond the functional is crucial for effective product and system development. This approach offers one way in which such needs may be elicited.

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