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Florists and Flower Shops: Observations of an Industry
Paperback
Publisher: Independently Published
Published: Nov 18 2024
Pages: 260
Weight: 0.67
Height: 0.55 Width: 5.50 Depth: 8.50
Language: English
FLORISTS AND FLOWER SHOPS BY MARK PITT
A comprehensive look at the enduring industry worth $9 billion per year. The book explores such topics as: Why flowers? Engaging and retaining staff, direct and online marketing, wire services, cost-cutting and effective use of credit cards, points and discounts. Furthermore, the book examines how to value your business and what the future holds for florists. Mark Pitt worked in the US floral industry as a Vice-President for a major retailer. He is a qualified teacher and holds degrees from Napier Business School, The Royal Welsh College of Music and Drama and UCE, Birmingham.
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