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Fashion Brand Internationalization: Opportunities and Challenges

Fashion Brand Internationalization: Opportunities and Challenges

Hardcover

Series: Palgrave Studies in Practice: Global Fashion Brand Managemen

Business GeneralEconomicsMarketing

ISBN10: 1137523360
ISBN13: 9781137523365
Publisher: Springer Nature
Published: Jun 30 2016
Pages: 142
Weight: 0.70
Height: 0.58 Width: 6.14 Depth: 8.69
Language: English
1. Overview of Fashion Brand Internationalization: Theories and Trends
2. Ermenegildo Zegna: When Family Values Guide Global Expansion in the Luxury Industry
3. Diesel: An Unconventional, Innovative, International Lifestyle, Italian Company
4. The Internationalization Trajectory of Bossini: A Fashion Retailing Enterprise from Hong Kong

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