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The Fandom Playbook: How to Create Passionate Fans in a World of Online Chaos
Paperback
Publisher Price: $22.99
ISBN13: 9781613084977
Publisher: Entrepreneur Press
Published: Oct 27 2026
Pages: 328
Weight: 1.26
Height: 0.69 Width: 7.00 Depth: 10.00
Language: English
- Share your genuine passions--even the ones that have nothing to do with what you sell--and attract customers who share them
- Give away your most valuable knowledge and watch loyalty follow
- Turn your happiest customers into your most credible source of new business
- Bring people together in person and let the neuroscience of proximity do the rest
- Build fandom from the inside out, starting with your own team
Solo founder or seasoned executive, scrappy nonprofit or growing brand--The Fandom Playbook gives you a clear, human-first path forward. Your fans are waiting.
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