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Facets of Corporate Identity, Communication and Reputation
Hardcover
ISBN13: 9780415405270
Publisher: Routledge
Published: Feb 1 2008
Pages: 234
Weight: 1.13
Height: 0.77 Width: 6.43 Depth: 9.20
Language: English
Corporate branding and communication is big business. This book brings clarity and new theoretical insights to a growing area of study, and will be a key companion for students of marketing, communications and international business.
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