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F the Funnel: A New Way to Engage Customers & Grow Revenue
Hardcover
Business GeneralManagementMarketing
Publisher Price: $29.99
ISBN13: 9781950863679
Publisher: Forbes Books
Published: May 25 2021
Pages: 264
Weight: 1.35
Height: 1.02 Width: 6.06 Depth: 9.06
Language: English
We bring products to life and connect them to living, breathing customers. Without us, our companies would crash and burn. And yet it often seems we don't get the respect--or the budgets--we deserve.
Where is the love?
The reason our companies don't love us is that they see us as cost centers rather than revenue centers. So how do we change that perception (and that reality)? How do we become provable, dependable sources of revenue? By changing our relationship with our customers. By turning them into raving advocates and long-term clients.
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