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Export Manager: A Practical Guide to Develop Foreign Markets
Paperback
EconomicsInvesting & FinanceManagement
Publisher: Egea Spa - Bocconi University Press
Published: Jul 1 2024
Pages: 282
Weight: 0.74
Height: 0.71 Width: 5.91 Depth: 9.13
Language: English
A practical guide for Italian SMEs to thrive in foreign markets through effective export management.
In today's complex economic landscape, Export Manager offers a clear roadmap for Italian SMEs seeking international growth. This guidebook addresses the unique challenges of global markets, providing actionable strategies for sales, after-sales management, and navigating international barriers. Learn how to assess your company, analyze markets, define entry strategies, design business models, manage risks, and implement KPI monitoring.
This resource is tailored for business professionals, export managers, and SMEs aiming to expand their global footprint. Discover how to:
- Develop a robust export strategy
- Analyze international markets effectively
- Design a winning international business model
- Manage risks and ensure compliance
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