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Explaining Consumer Choice

Explaining Consumer Choice

Hardcover

ManagementMarketing

ISBN10: 1403998620
ISBN13: 9781403998620
Publisher: Springer Nature
Published: Jun 27 2007
Pages: 256
Weight: 1.02
Height: 0.80 Width: 5.79 Depth: 8.66
Language: English
This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour. It is a major contribution to consumer research and marketing theory.

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