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Evidence-Based Decision-Making: How to Leverage Available Data and Avoid Cognitive Biases

Evidence-Based Decision-Making: How to Leverage Available Data and Avoid Cognitive Biases

Paperback

Business GeneralManagement

ISBN10: 1138485292
ISBN13: 9781138485297
Publisher: Routledge
Published: Mar 18 2019
Pages: 270
Weight: 0.85
Height: 0.70 Width: 6.00 Depth: 8.90
Language: English
Evidence-Based Decision-Making: How to Leverage Available Data and Avoid Cognitive Biases examines how a wide range of factual evidence, primarily derived from a variety of data available to organizations, can be used to improve the quality of business decision-making, by helping decision makers circumvent the various cognitive biases that adversely impact how we all think.

The book is built on the following premise: During the past decade, the new 'data world' emerged, in which the rush to develop competencies around business analytics and data science can be characterized as nothing less than the new commercial arms race. The ever-expanding volume and variety of data are well known, as are the great advances in data processing/analytics, data visualization, and related information production-focused capabilities. Yet, comparatively little effort has been devoted to how the informational products of business analytics and data science are 'consumed' or used in the organizational decision-making processes, as the available evidence shows that only some of that information is used to drive some business decisions some of the time.

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