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Essentials of Public Relations Management

Essentials of Public Relations Management

Paperback

ManagementMarketingWriting Instruction

ISBN10: 0830415947
ISBN13: 9780830415946
Publisher: Rowman & Littlefield Publishers
Published: Jan 1 2003
Pages: 177
Weight: 0.50
Height: 0.50 Width: 5.50 Depth: 8.30
Language: English
Filling a gap in current PR literature, Essentials of Public Relations Management takes students to the next level. Designed to help students and professionals who have mastered the fundamentals of public relations, this book develops management skills needed for further career advancement. Appropriate for those in the fields of business, communications, journalism or political science, this down-to-earth study of the practical application of public relations covers: Relating to clients, Managing staff, Conducting and applying research, Coping with crises, Handling finances, Understanding the power and the problems of technology, Recognizing actual and potential legal issues, Defining professional ethics A Burnham Publishers book.

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