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Erfolgsfaktor Innovation
Hardcover
Series: Herausforderungen an Das Management, Book 12
ISBN13: 9783540245162
Publisher: Springer Nature
Published: Mar 7 2005
Pages: 368
Weight: 1.58
Height: 0.88 Width: 6.14 Depth: 9.21
Language: German
Innovationen stellen einen entscheidenden Erfolgsfaktor für eine gesamte Volkswirtschaft, eine Branche sowie für jedes Unternehmen dar. Innovationen können zunächst aus neuartigen Produkten, Marken oder Verfahrensinnovationen bestehen. Des Weiteren können sie in Form von Sozialinnovationen vorliegen. Auch neuartige Managementtechniken können gegeben sein.
In diesem Sammelband finden sich innovative Ansätze für alle Teilbereiche des betrieblichen Management. Die Beiträge stammen von Management-Spezialisten der GSBA Zürich aus Europa und den USA.
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