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Entertainment Public Relations: Communicating with Audiences

Entertainment Public Relations: Communicating with Audiences

Paperback

MarketingGeneral Computers

ISBN10: 1433130548
ISBN13: 9781433130540
Publisher: Peter Lang
Published: Aug 8 2016
Pages: 316
Weight: 1.05
Height: 0.90 Width: 6.00 Depth: 8.90
Language: English

This informative book provides an essential look at the public relations strategies, tactics, and tools that have put Hollywood entertainment at the center of global popular culture. It uniquely focuses on the public relations cycle in each segment of the entertainment industry.

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