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Electronic Customer Relationship Management

Electronic Customer Relationship Management

Hardcover

Series: Advances in Management Information Systems

EconomicsManagement

ISBN10: 0765613271
ISBN13: 9780765613271
Publisher: Routledge
Published: Jan 31 2006
Pages: 224
Weight: 1.31
Height: 0.82 Width: 7.36 Depth: 10.16
Language: English
A survey of information systems research on electronic customer relationship management (eCRM). This book provides frameworks taken from cases and applications in this field. Each chapter takes a collaborative approach that goes beyond the analytical and operational perspectives, and stresses integration with other enterprise information systems.

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