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Economics and Corporate Strategy

Economics and Corporate Strategy

Paperback

Business GeneralEconomicsManagement

ISBN10: 0521296102
ISBN13: 9780521296106
Publisher: Cambridge
Published: Apr 30 1980
Pages: 236
Weight: 0.67
Height: 0.54 Width: 5.50 Depth: 8.50
Language: English
This book, first published in 1980, discusses corporate strategy for those interested in applying economic analysis to business problems. Drawing on a wide range of economics and management literature, the book shows how an understanding of industrial economics can help in analysing strategic decisions. Furthermore, the author explains how a firm's development must be adapted to its environment, its history and the experience of its personnel. Other topics discussed include integration and diversity, the growing importance of multinational operations, the strategic role of mergers, and innovation.

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Management