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Economic Value and Revenue Management Systems: An Integrated Business Management Model
Hardcover
Business GeneralInvesting & FinanceManagement
ISBN13: 9783030024161
Publisher: Palgrave Macmillan
Published: Jan 14 2019
Pages: 214
Weight: 0.95
Height: 0.56 Width: 5.83 Depth: 8.27
Language: English
Filling a gap in existing literature on revenue management systems, this book explores the use of business strategies which are specifically designed to have a positive impact on economic and financial efficiency. Focussing on services within the tourism industry, the author takes a new approach and identifies dynamic pricing and service differentiation as key components of strategic management. Providing fresh insights into an ever-expanding sector, this book will be a useful tool for those studying business strategy and management, as well as value creation theory, as it ultimately presents an integrated business management model which will ensure sustainability.
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