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Exploring the Power of Electronic Word-of-Mouth in the Services Industry

Exploring the Power of Electronic Word-of-Mouth in the Services Industry

Hardcover

Business GeneralManagementMarketing

Publisher Price: $295.00

ISBN10: 1522585753
ISBN13: 9781522585756
Publisher: Business Science Reference
Published: Jul 26 2019
Pages: 390
Weight: 3.12
Height: 1.06 Width: 8.50 Depth: 11.00
Language: English
User opinions about service experiences have been extensively acknowledged to play a key role in influencing the consumption decisions of other customers. The widespread adoption of internet technologies has amplified enormously the volume and the potential impact of such customer-generated content in the form of electronic word-of-mouth (eWOM). Exploring the Power of Electronic Word-of-Mouth in the Services Industry is an essential research book that explores the importance of consumer perception and the influence of word-of-mouth in the digital world. Featuring a range of topics such as data mining, online engagement, and social media, this book is ideal for academicians, researchers, IT developers, marketers, managers, media specialists, and professionals.

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