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Expertise Is Worthless: Why Nobody Books You, Even Though You're the Best.
Paperback
Series: The Age of AI, Book 1
Publisher: Independently Published
Published: Jul 6 2026
Pages: 302
Weight: 0.89
Height: 0.63 Width: 6.00 Depth: 9.00
Language: English
This is not a talent problem. It is a position problem. No further course, no personal branding hack and no extra certificate solves it.
15 years of experience. Quality your competitors cannot reproduce. And still the inquiries land with the louder, the more visible, the professionally weaker. You ask yourself why. Here is the answer.
Demand beats visibility. Whoever rents attention works for the algorithm. Whoever owns a position gets booked before becoming visible. This is not a question of talent. It is a decision you have not made yet.
The numbers nobody says out loud- 94 documented transformations, 89 successful. All 89 found their position first, then their clients. Never the other way around.
- 83% of B2B buying decisions are made before the customer ever contacts you (6sense Buyer Experience Report 2024).
- Positioned consultants command 2 to 3 times higher day rates (BDU Rate Study 2024).
- EUR 0.05 to 0.18 per follower per year. Visibility alone is not a business model.
Massimiliano Salerno, bestselling author with over 38,000 copies sold and a Proven Expert rating of 4.97 out of 5, derived Positional Archaeology from 94 cases: five excavation layers that uncover your real position. Layer by layer. Until what remains is the one thing only you get booked for.
You get:
- The 5 excavation layers with concrete questions and exercises
- 4 real transformations, fully documented, with score progressions
- The 5 positioning lies almost every self-employed expert tells themselves
- A position artificial intelligence cannot copy
For coaches, consultants, service providers and agency owners with EUR 3,000 to 15,000 in monthly revenue who are professionally superior and still fight for assignments. Not for beginners without expertise. Not for collectors of pep talks.
Volume 1 of The Age of AIPosition is the foundation. Without it, content, pipeline, relationships, AI integration and automation run empty.
Click Look Inside now and read the first page, Before You Begin. If that single page hits you, you know what to do.
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