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Experiential Marketing: Integrated Theory & Strategic Application

Experiential Marketing: Integrated Theory & Strategic Application

Hardcover

Marketing

ISBN10: 1529742196
ISBN13: 9781529742190
Publisher: Sage Publications Ltd
Published: Sep 15 2022
Pages: 232
Weight: 1.26
Height: 0.56 Width: 6.69 Depth: 9.61
Language: English
An essential guide to understanding how experiential marketing forms a major part of marketing communications for brands featuring an implementation model to help students in designing their own campaigns.

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