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The Everything Guide to Writing Copy: From Ads and Press Release to On-Air and Online Promos--All You Need to Create Copy That Sells
Paperback
Series: Everything(r)
AccountingBusiness GeneralMarketing
ISBN13: 9781598692518
Publisher: Adams Media Corporation
Published: Jun 14 2007
Pages: 304
Weight: 1.45
Height: 0.80 Width: 8.00 Depth: 9.90
Language: English
-Write compelling headlines, tag lines, and leads
-Avoid common copywriting mistakes
-Start a freelance copywriting business
-Write copy for all media-print, radio, TV, and websites
Whether you're a professional copywriter or just starting out, The Everything Guide to Writing Copy will inspire you to create innovative, sales-generating advertising and marketing pieces.
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