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612-822-4611
Ethnic Marketing: Culturally sensitive theory and practice

Ethnic Marketing: Culturally sensitive theory and practice

Paperback

Marketing

ISBN10: 1138832200
ISBN13: 9781138832206
Publisher: Routledge
Published: Dec 12 2016
Pages: 382
Weight: 1.18
Height: 0.79 Width: 6.14 Depth: 9.21
Language: English
Ethnic Marketing shows the rich opportunities that ethnic minority communities have to offer, as well as offering instruction on the design and implementation of effective social and business marketing strategies. The text offers practical guidance on assessing the needs of individual ethnic communities and a guide to marketing to these communities within various countries.

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