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Ethics and Biopower in Neuromarketing: A Framework for an Ethical Approach to Marketing
Hardcover
Business GeneralInvesting & FinanceMarketing
ISBN13: 9783031185489
Publisher: Palgrave Macmillan
Published: Oct 31 2022
Pages: 167
Weight: 0.81
Height: 0.44 Width: 5.83 Depth: 8.27
Language: English
This book explores the ethical and policy implications of the use of neuroscience in marketing. Addressing emerging areas of neuromarketing and consumer neuroscience, this book offers a fresh perspective on establishing a framework for codes of conduct for marketing practices using neuroscientific methods. The use of neuroscience, particularly in commercial and marketing contexts, has been fraught with controversy and ethical concerns. Technological advances have enhanced the ability to not only analyze but also predict (or even control) human behavior.
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