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Essentials of Marketing: Theory and Practice for a Marketing Career
Hardcover
ISBN13: 9780367773410
Publisher: Routledge
Published: Sep 1 2022
Pages: 484
Weight: 2.04
Height: 1.00 Width: 6.69 Depth: 9.61
Language: English
This comprehensive textbook introduces students to all the core principles of Marketing practice using an employability-focused approach. This book is underpinned by six pillars, which flow through each chapter: marketing ethics, sustainability, stakeholder engagement, globalisation, the power of new media, and measuring success.
1 different editions
Also available
Essentials of Marketing: Theory and Practice for a Marketing Career
Thompson, Alex
Brown, David
Paperback
Also from
Brown, David
Essentials of Marketing: Theory and Practice for a Marketing Career
Thompson, Alex
Brown, David
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