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Entrepreneurial Renaissance: Cities Striving Towards an Era of Rebirth and Revival
Paperback
Series: Innovation, Technology, and Knowledge Management
ISBN13: 9783319849553
Publisher: Springer Nature
Published: Jul 18 2018
Pages: 156
Weight: 0.59
Height: 0.39 Width: 6.14 Depth: 9.21
Language: English
The first Renaissance, conceived and developed in an urban environment, with the Medici family in Florence as pioneers, was a melting pot of art, culture, science and technology. It is in that context that entrepreneurship derived from artisan tradition and, hence, customized, was born to meet the demands and anticipate the needs of individual consumers. Starting with the mechanical technologies of the first industrial revolution, art, culture and science became separated from entrepreneurship. The latter took on Fordist features which depersonalized and, therefore, standardized the producer-consumer relationship. The emerging model of entrepreneurship returns to its origins in customization (e.g., 3D printing technologies, sharing/on-demand economy) strongly linked to the sequence art-culture-science-technology.
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