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Entrepreneurial Marketing: Global Perspectives

Entrepreneurial Marketing: Global Perspectives

Hardcover

ManagementMarketing

ISBN10: 1781907862
ISBN13: 9781781907863
Publisher: Emerald Pub Ltd
Published: Jul 5 2013
Pages: 320
Weight: 1.49
Height: 1.00 Width: 6.50 Depth: 9.50
Language: English
This title presents important theoretical developments with regard to research at the entrepreneurship and marketing interface. The editors have invited acknowledged authors working in this exciting discipline, from around the world, to divulge and present in a comprehensive format, a book which addresses critical issues for businesses, both small and large, from a global perspective.

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