Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Entrance in Foreign Markets in the Field of Biotechnology and the Consideration of Socio-Cultural Particularities: Using the example of SeaLife Ph

The Entrance in Foreign Markets in the Field of Biotechnology and the Consideration of Socio-Cultural Particularities: Using the example of SeaLife Ph

Maiwald, Sebastian

Paperback

Management

ISBN10: 3640562429
ISBN13: 9783640562428
Publisher: Grin Verlag
Published: Mar 28 2010
Pages: 34
Weight: 0.13
Height: 0.08 Width: 5.83 Depth: 8.27
Language: English
Seminar paper from the year 2010 in the subject Business economics - General, grade: 1,0, Württembergische Verwaltungs- und Wirtschafts-Akademie e.V., language: English, abstract: This paper describes the term biotechnology and how a small Austrian startup enterprise could enter into foreign markets. The paper combines knowledge of Intercultural and International Management constantly referring to biotechnology. This paper is divided into 3 major chapters. The second chapter defines biotechnology generally and furthermore gives an insight in marine biotechnology using the example of a concrete enterprise. Afterwards cultural and socio-political particularities in the fields of biotechnology are explained based on Austria where this startup enterprise is headquartered and currently operating. The fourth chapter concentrates on concrete foreign market entry strategies which could be applied by this startup enterprise. Finally every aspect is summarized and a final recommendation is given.

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