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Encyclopedic Dictionary of Marketing

Encyclopedic Dictionary of Marketing

Paperback

AccountingBusiness GeneralMarketing

Publisher Price: $65.95

ISBN10: 0631214852
ISBN13: 9780631214854
Publisher: John Wiley & Sons
Published: Apr 20 1999
Pages: 284
Weight: 1.13
Height: 0.66 Width: 6.77 Depth: 9.66
Language: English
The Dictionary has been carefully designed to give both the expert and the newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.

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Marketing