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Enchantment: Enchantment: The Art of Changing Hearts, Minds, and Actions
Paperback
Business GeneralMarketingGeneral Parenting
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ISBN13: 9781591845836
Publisher: Penguin Adult Hc/Tr
Published: Dec 31 2012
Pages: 240
Weight: 0.45
Height: 0.70 Width: 5.30 Depth: 7.90
Language: English
Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it's more powerful than traditional persuasion, influence, or marketing techniques.
Kawasaki argues that in business and personal interactions, your goal is not merely to get what you want but to bring about a voluntary, enduring, and delightful change in other people. By enlisting their own goals and desires, by being likable and trustworthy, and by framing a cause that others can embrace, you can change hearts, minds, and actions.
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