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Emotion Marketing: The Hallmark Way of Winning Customers for Life
Hardcover
Business GeneralManagementMarketing
ISBN13: 9780071364140
Publisher: McGraw-Hill Companies
Published: Jan 20 2001
Pages: 247
Weight: 1.16
Height: 0.63 Width: 6.00 Depth: 9.00
Language: English
This strategy can help any company create an emotional bond with customers for a competitive advantage in the marketplace. Emotion Marketing will reveal:
- The 3 Emotional E's--Equity, Experience, and Energy
Scott Robinette (Kansas City, MO) is General Manager of Hallmark Business Expressions. Claire Brand (Kansas City, MO) is Customer Marketing Manager at Hallmark. Vicki Lenz (Atlanta, GA) is a writer, consultant, and speaker on business, leadership, and marketing.
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