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Emerging Technologies in Business: Innovation Strategies for Competitive Advantage
Hardcover
ManagementMarketingApplications
ISBN13: 9789819722105
Publisher: Springer
Published: May 4 2024
Pages: 304
Weight: 1.37
Height: 0.75 Width: 6.14 Depth: 9.21
Language: English
This book is a collection of studies that explores the adoption, applications, and implications of emerging technologies in business. Given that emerging technologies have the potential to significantly disrupt and transform existing business models, the premise is to demonstrate how theories are translated into practice. Readers will gain insights into operating processes and business models, the diffusion of innovation in business and industry, and how humans interact with emerging technologies.
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