Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Electronic Commerce: Opportunity and Challenges

Electronic Commerce: Opportunity and Challenges

Rahman, Syed Mahbubur

Hardcover

MarketingGeneral Computers

ISBN10: 1878289764
ISBN13: 9781878289766
Publisher: Idea Group Pub
Published: Jul 1 1999
Pages: 432
Weight: 1.59
Height: 0.92 Width: 7.08 Depth: 9.77
Language: English
With electronic commerce growing exponentially, staying competitive through an effective e-business strategy is a tough challenge. Electronic commerce represents one of the most promising directions for generating competitive advantage at the micro level of the organization and for increasing productivity at the macro level of the economy. This is a study of the critical fundamental elements that could impact a user's perception of business-to-business and business-to-consumer electronic commerce. It examines key components and concepts of e-commerce, evaluating the critical success factors of global e-commerce, the economics of e-commerce, and the practical issues involved with e-commerce in various applications.

Also in

Marketing

View All