Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Effect of Consumer Relationship Management (CRM) on Employees' Performance in the Banking Sectors, Lagos

The Effect of Consumer Relationship Management (CRM) on Employees' Performance in the Banking Sectors, Lagos

Iwenya, Juliet

Paperback

Management

ISBN10: 3346827720
ISBN13: 9783346827722
Publisher: Grin Verlag
Published: Feb 26 2023
Pages: 28
Weight: 0.11
Height: 0.07 Width: 5.83 Depth: 8.27
Language: English
Research Paper (postgraduate) from the year 2021 in the subject Business economics - Customer Relationship Management, CRM, language: English, abstract: This paper examines the effect of consumer relationship management (crm) on employee's performance in the banking sectors, Lagos. The research addresses the major problem associated with the adoption of customer relationship management by Nigerian banks which eventually exposes banks and customers to intense competition. The study was carried out in Ojo Local Government Area of Lagos State, Nigeria and it was targeted a population of 150 employees and customers of selected banks. Survey research method was used and data from the study were drawn from both primary and secondary sources. A sample size comprising 50 employees and customers were selected using stratified sampling technique and random sampling techniques. Quantitative data from the study was analyzed through descriptive statistics.

Also in

Management

View All