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The Economics of Marketing and Advertising
Hardcover
ISBN13: 9781025620220
Publisher: Tradd Street Press
Published: Feb 14 2026
Pages: 616
Weight: 2.28
Height: 1.31 Width: 6.14 Depth: 9.21
Language: English
The Economics of Marketing and Advertising is a foundational treatise that explores the intersection of economic theory and the emerging professional fields of sales and promotion in the early twentieth century. Written by W.D. Moriarty, Ph.D., this work seeks to elevate marketing from a mere commercial activity to a rigorous academic and social science. Moriarty argues that the core principles of economics-such as supply and demand, marginal utility, and distribution-are the essential building blocks for any effective marketing strategy.
The text provides a comprehensive analysis of the economic functions performed by advertising and selling, examining how these forces influence market prices and consumer preferences. By bridging the gap between theoretical economics and practical business application, Moriarty offers insights into the efficiency of distribution systems and the psychological impacts of commercial messaging. This volume remains a significant historical document for those interested in the evolution of business theory, providing a window into the structural shifts that defined the modern consumer marketplace. Professionals and scholars alike will find value in its systematic approach to defining the economic value of marketing in a developing industrial society.
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you may see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.
This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.
As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
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