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Eco-Innovations in Emerging Markets: Analyzing Consumer Behaviour and Adaptability

Eco-Innovations in Emerging Markets: Analyzing Consumer Behaviour and Adaptability

Hardcover

Business GeneralManagement

ISBN10: 1137587415
ISBN13: 9781137587411
Publisher: Springer Nature
Published: Jun 15 2016
Pages: 131
Weight: 0.75
Height: 0.44 Width: 5.83 Depth: 8.27
Language: English
Introduction.- Chapter 1 Macro perspectives of Eco-Innovations.- Chapter 2 Research Foundations: Retrospects and Prospects.- Chapter 3 Research Model.- Chapter 4 Research Approach.- Chapter 5 Unveiling Consumer's Insights.- Chapter 6 Driving Change: Converging Business and Policy.- Chapter 7 Challenges Ahead.- Appendices.

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