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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Dynamic Customer Strategy: Today's CRM

Dynamic Customer Strategy: Today's CRM

Paperback

Business GeneralMarketing

Publisher Price: $21.99

ISBN10: 1606496964
ISBN13: 9781606496961
Publisher: Business Expert Press
Published: Dec 31 2013
Pages: 166
Weight: 0.51
Height: 0.36 Width: 6.00 Depth: 9.00
Language: English
Marketers, merchandisers, and sales executives alike are struggling with Big Data - the data streaming at increasing speeds from myriad channels and options for communicating with customers. The tools are likely to continue to multiply, paralyzing many executives with simply too many choices. Using data from a four-year study, this book provides a process for rigorous decision making, eliminating the paralysis and optimizing decision making for marketing performance. This book is intended for a broad audience including students and professors in graduate business schools, and practicing business executives. The goal is to inform marketing practice and help current and future business leaders navigate through the competitive storms unleashed by technological change.

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