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Drive Profits Today: Updated Version
Paperback
ISBN13: 9781893308152
Publisher: Optim Consulting Group
Published: Jun 24 2014
Pages: 160
Weight: 0.42
Height: 0.34 Width: 5.50 Depth: 8.50
Language: English
Drive Profits Today is a practical guide for business owners, executives, sales leaders, marketing professionals, and management teams who want to increase sales, strengthen customer relationships, and drive profitable growth.
Today's customers are better informed, more demanding, and have more choices than ever. Success requires more than selling a product or service. It requires team alignment, a clear mission, a deep understanding of customer needs, and the ability to adapt quickly.
Craig and Steven Palubiak present nine timeless sales and marketing tips designed to turn fundamental business principles into practical action:
1. Company Assessment - Are We In Alignment
2. Mission Statements - The Ultimate Sales Tool
3. The Height of Ingratitude - The New Customer
4. Targeting Prospects & Clients By Title - What Are The Hot Buttons
5. Learning Prospect & Client Needs - Filling The Voids
6. Activating Intrapreneurship - Driving Creative Approaches
7. Knowledge Source - Beyond Features & Benefits
8. Competitive Intelligence - Outwitting The Competition
9. CUSTOMERization - Customer Selection
Each tip includes thought provoking questions, real world examples, and action items that can be implemented immediately. The approach applies to B2B and B2C organizations, from small businesses to global companies.
At its core, Drive Profits Today is about getting your team aligned, understanding your customers, creating value, responding to change, and focusing your resources on the opportunities that can produce profitable growth.
Practical. Customer focused. Action oriented. Timeless.
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