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Don't Keep Me a Secret: Proven Tactics to Get Referrals and Introductions
Paperback
ISBN13: 9780071494540
Publisher: McGraw-Hill Companies
Published: Sep 1 2007
Pages: 176
Weight: 0.55
Height: 0.43 Width: 6.08 Depth: 8.96
Language: English
Create an Army of Advocates for You and Your Business
Word-of-mouth, person-to-person connections matter more to your success than all the hard-sell strategies in the world. This ingenious self-marketing guide by America's #1 Referral Guru reveals surefire secrets that will help you to identify, and successfully meet, hundreds of high-quality referrals. Without spending a dime, you can shorten your sales cycle, increase your profits, and expand your network of friends and contacts--by giving them something to talk about. You will discover
- The 7 Deadly Referral Mistakes and How to Avoid Them
- 12 Ways to Get Great Prospects Calling You
- 10 Social Prospecting Ideas That Generate Referrals
- 6 Tactics for Stronger Introductions
- PLUS the 4-Point VIPS MethodTM for Asking for Referrals
Whether you're a small business owner, self-employed worker, or company salesperson, referrals are the most inexpensive and effective way to drum up business. With Cates' techniques, you can establish a real name for yourself by making more connections, and more money, than you ever thought possible.
I dare you to read this book and not come away with a dozen or more ideas you can put to use immediately. -Gerhard Gschwandtner, publisher, Selling Power magazine
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