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Digital Marketing Strategies and Models for Competitive Business

Digital Marketing Strategies and Models for Competitive Business

Hardcover

ManagementMarketing

ISBN10: 1799829634
ISBN13: 9781799829638
Publisher: Business Science Reference
Published: Mar 27 2020
Pages: 300
Weight: 1.50
Height: 0.63 Width: 7.00 Depth: 10.00
Language: English
Modern marketing practices have evolved to become a dynamic meeting point for technology practitioners and business professionals. Digital technologies have added a new paradigm to the way businesses are projected, communicated, and developed through their marketing activities, from message delivery to content production. Digital Marketing Strategies and Models for Competitive Business is a collection of innovative research that seeks to connect theory with application, identifying best practices over digital marketing to business purposes. While highlighting topics including consumer analysis, search engine marketing, and marketing communications, this book is ideally designed for marketers, managers, executives, advertisers, graphic designers, researchers, practitioners, entrepreneurs, policymakers, and educators.

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