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Digital Analytics 101: Your Shortcut to Marketing Analytics
Paperback
ISBN13: 9781541114166
Publisher: Createspace
Published: Dec 13 2016
Pages: 160
Weight: 1.17
Height: 0.42 Width: 8.50 Depth: 11.00
Language: English
Confused by digital analytics? Overwhelmed by dashboards, KPIs, and endless jargon? You're not alone.
Digital Analytics 101 is your plain-English guide to understanding, applying, and getting results from web, social, and marketing data. Written by April Wilson, a 20-year analytics and marketing strategist, this book strips away the buzzwords and delivers what you actually need to know to succeed.
- Build a measurement strategy that ties analytics to real business goals.
- Master the core concepts of Google Analytics, digital marketing metrics, and web KPIs.
- Use data to improve campaigns across SEO, paid search, display, email, and social media.
- Spot trends, diagnose problems, and tell a story with your data that executives understand.
- Avoid common mistakes that waste time, budget, and opportunity.
- Balances the why, what, and how so you can apply insights in the real world.
- Shows the difference between vanity metrics and actionable insights.
- Connects analytics to ROI, conversion, and customer behavior.
- Focuses on the reports that matter-and how to build dashboards that tell a story.
- Digital marketers and growth teams
- Marketing students and career-changers
- Small business owners and founders
- Analysts moving into marketing
- Executives who want clarity without the jargon
If you've ever stared at a spreadsheet and thought, Now what?-this book is for you. Take control of your data. Tell better stories. Drive better results. Start your analytics journey with Digital Analytics 101.
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