Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Different: Escaping the Competitive Herd

Different: Escaping the Competitive Herd

Moon, Youngme

Paperback

Business GeneralMarketing

Publisher Price: $17.00

ISBN10: 030746086X
ISBN13: 9780307460868
Publisher: Crown Currency
Published: Sep 6 2011
Pages: 288
Weight: 0.48
Height: 0.63 Width: 5.31 Depth: 7.98
Language: English
What if working like crazy to beat the competition did exactly the opposite, making you mediocre and more like the competition?

In today's world of overabundant consumer choices and superfluous apps, upgrades, add-ons, and features, brands have become nearly identical, as their efforts to outdo one another have pushed them into a dizzying herd of indistinct options.

Youngme Moon identifies the outliers, the mavericks, the iconoclasts--the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even hostile, almost daring you to buy what they are selling.

Using her original research on companies such as IKEA and Google, Moon will inspire you to be counterintuitive and meaningfully different--to rethink your business strategy, to stop conforming and start deviating, to stop emulating and start innovating. Because to stand out you must become the exception, not the rule.

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