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Developing the Public Relations Campaign

Developing the Public Relations Campaign

Paperback

Marketing

ISBN10: 0205066720
ISBN13: 9780205066728
Publisher: Pearson
Published: Jan 30 2013
Pages: 288
Weight: 0.90
Height: 0.50 Width: 7.30 Depth: 9.00
Language: English
A practical, easy-to-follow approach to public relations

Written for students taking advanced courses in public relations, the book takes a team project approach to learning about the field. The book introduces a three-step process--the PIE chart--that more accurately reflects the campaign development process used in the real world. Exercises and case studies in every chapter guide students through the development of their own public relations campaigns.

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