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Der Kunde Wird Mensch
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ISBN13: 9783658181284
Publisher: Springer Gabler
Published: May 12 2020
Pages: 110
Language: German
Oliver Marquardt zeigt, wie der souveräne Kunde tickt und wie man seine Erwartungen und Verhalten verstehen kann. Denn im wahren Kundenverständnis verbergen sich gro e Hebel (z.B. durch den smart-turn-effect) und lukrative Chancen für Ihr Unternehmen. Marquardt untermauert seine Thesen mit Fakten und erklärt, wie weiche Werte zu harter Währung werden, die monetär messbar ist. Wertebasierte Unternehmen haben nicht nur die treueren Kunden und ein gutes Image, sondern verdienen auch wesentlich mehr Geld.
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