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Der Handel Im Informationszeitalter: Konzepte -- Instrumente -- Umsetzung
Paperback
Business GeneralManagementMarketing
ISBN13: 9783663015499
Publisher: Gabler Verlag
Published: Oct 3 2013
Pages: 544
Weight: 1.98
Height: 1.16 Width: 6.69 Depth: 9.61
Language: German
Eine wesentliche Herausforderung an Handelsunternehmungen besteht schon immer darin, die Position als Informationsspezialist zu verbessern, wettbewerbsentscheidendes Wissen aufzubauen sowie vorhandene Ansätze der Handelsbetriebsführung weiterzuentwickeln. Die zunehmende Bedeutung des Produktionsfaktors Information und Wege zur Profilierung als Informationsspezialist stehen in Der Handel im Informationszeitalter im Vordergrund.
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